Google Adwords to Penalize Advertisers
Posted in Google | By AhTim @ March 11th, 2008
Google is going to penalize advertisers in their Google Adwords program. The main purpose of this new rule is to continuing improve the user experience. Advertisers with slow landing page will be penalize by Google. They will incorporate this aspect into its Quality Score very soon, maybe in next few weeks.
So if you want to advertise with Google Adwords, make sure your landing page is fast enough. Use my website speed test tool to check your page loading time. If your landing page load too slow, users might abandon your website even if Google do not penalize you.
How to Load Landing Page Faster?
There are few tips to improve your page load time:
- Use fewer redirects.
- Reduce the page size by using fewer, smaller, and more highly-compressed images.
- Do not use empty pages. Minimize the use of iframes on your landing page.
- Subscribe to better web hosting provider.
Even if you are not advertising with Google, my advice is you still need to improve your loading time. Visitors are more comfortable with fast loading website and then willing to stay longer. This definitely increase your page view.
My two cents
I think improve our landing page is the most basic knowledge for every blogger. If I am a visitor, I will not stay to wait loading a landing page for more than 30 seconds. My blog loaded with 0.5 seconds! How about yours?
[source: Google Adwords]
Popularity: 8% [?]
Tags: Google, page load time, quality score, website speed
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March 11th, 2008 at 7:46 pm
I think that google tends to become stricker to advertisers now considering that they are going to penalized advertisers if they have slow landing page. Anyway it seems that you have given keypoint in making my loading page much faster which I think is great tips to share with some google advertisers as well. I will checked your tool as well. Anyway can I share such tool to some people too>?
March 11th, 2008 at 10:12 pm
Thanks for coming up with the software. It is going to help me lots in testing the speed of the website.
March 11th, 2008 at 11:46 pm
Nice tool. I use the Firebug extension for Firefox to determine my load times.
It is also good to mention if you’re on your own host (b/c it can take up cpu), gzip content will save a LOT of bandwidth. Caching and compressing/packing source code is also very good too.
March 12th, 2008 at 9:20 am
@Ronyasoft: Sure, you can share the tool with others. By the way, what is your page loading speed?
@Tim: Wish you could optimize your website speed better with these tips.
@mark: Yes, your point is important too. But gzip content does not help on page loading speed. It even slower than the normal page, I have tried before.
March 14th, 2008 at 6:15 am
Cheers for the information on that, there’s been a few changes over the last week or so with adsense and glad I kept up with them.
Also, my sites are loading pretty damn quick at 0.012 and 0.013, so not bad if you ask me.
March 14th, 2008 at 9:25 am
@Nick: Congrates for the fast loading speed. How you manage to do that?